Sunday, 3 January 2010
To write well, you need depth. Unless you reach into yourself and bring it to the page, there will be little to speak to the reader.
Rambling on from head to head is dry, you must connect heart to heart for colour, flavour and emotion.
To thrive in business, you need depth. You can find out what people want and keep devising profitable ways of giving it to them, focusing on price, but for long term brand integrity, personal satisfaction and sustainability, you need to bring yourself to what you do.
Your business must breathe the meaning of life for you and your community.
To market yourself well, you need depth. Publicity and promotion are simply authentic connection done with industry insight. You are not marketing, you are being yourself for a living.
Something singular needs to come through and reach out to people. This is your soul singing, your brand differentiating, your relationships building.
Depth is our true nature. There is more mystery within us than in the outer universe. The answers are found on the voyage into our inner depths.
Artists and mystics, and business people with wisdom, have determined the course of human history and understanding.
The path of depth is not easy. The growth is not an accumulation of knowledge but a transformation of self. It is not an incremental acquisition but a quantum transmutation.
Being yourself for a living is a metamorphosis.
You shed the old and rise from its ashes. The journey is an ongoing rebirth. Spirited substance arises not from the known but the beyond.
To live well, you need depth.