Monday, 14 June 2010


Frustration is a function of modern life.

Corporations create a need with their marketing, sell you something manufactured for profit not purpose, and when you try to deal with their after sales service, you may as well run repeatedly into a brick wall.

They are everywhere, behind everything, giving us all the same experience. They say one thing and live another. It’s insane and so frustrating.

Their basic services do not work properly and are enormously over priced. Their systems are geared to keep their customers powerless. Just think of your mobile phone network, their profits and their call centres.

Their branding gives you one impression and behind the scenes things are very different. Just think of the logos and marketing messages for petroleum companies and then consider their earth-ravaging methods.

Things are made to go one way and the holistic implications are ignored and denied. So-called leaders fight off the consequences for a while and, in no time, everyone is swept again in the spiralling wave of further frustration.

Then there are the media, the traffic, and the noise levels we live with. Add to that the challenges of relationships, raising children, earning a living and finding time for yourself.

It’s miraculous that we maintain a modicum of anything other than molten madness.

Frustration is a function of modern life, but it is also a habit and a choice. It is a consequence and cause of unconsciousness. It is a form of ego, a negative emotion. It is an opportunity to wake up.

No matter who is doing what, no matter how you are bombarded or coerced, no matter how schizophrenic the scenario, you can be cool.

Catch yourself feeling frustrated and bring yourself back to well being.

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